Get your booking system ready for 2014
It seems like there is never enough time in the day to get everything organized. But getting your systems ready for the spring and summer season is one of the most important tasks. Your time is valuable so we’ve picked the top 5 tips that will help you get more customers.
1. Update your rates.
The online booking system will only allow customers to make a reservation if it can find valid rates for the season. To check your rates, log on to your account and go to Setup – Rates. You should have rates at least until the end of 2014 or 2015.
2. Update your business description.
Updating your business description is critical. Customers favor businesses with comprehensive descriptions of the business and each product or service. To update your listing, go to Setup- Business Information – Description.
3. Update your pictures.
It is said that a picture says more than a thousand words and it is especially true for online shoppers. Review your pictures and update new pictures if necessary. The more pictures you have, the better. Ideally, each picture should have a resolution 1024 by 768 or greater. Don’t forget to add a description for each picture so that your customers will know what they are looking at. To update your pictures, go to Setup – Business Information – Pictures.
4. Update your search keywords.
The keywords is what makes Google, Yahoo, Bing and other websites look for when customers search for your business on the Internet. The keywords should as a minimum include what you provide, where you are located and business name. For example, if you have a boat rental company in Miami, Florida, your keywords could look like this: Miami Boat Rentals, Boat Rentals, Miami, Florida, luxury boat rental, motor boat rental, watercraft rentals, Joes boat rental. Go to Setup – Business Information – Search Keywords to update your keywords.
5. Send discount codes to previous customers.
Make discounts codes that your customers can use or pass on to friends and family. Referrals is the best form of advertisement that you can get, and the cost of a referral discount is many times lower than the cost of attracting customers through regular advertisements and keywords. Go to Setup – Discount Codes to create one or more discount codes.
Find more tips and tricks on how to use discount codes here.
You can download email addresses and other contact information for previous customers. To download email addresses, go to Frontdesk – Reports and select Customer Report.